The Ramble

This brand identity is for the Fayetteville Cultural Arts Corridor: The Ramble.This is a dynamic, new outdoor public space that will help to revitalize Fayetteville’s downtown area and create a destination for residents and visitors alike. The goal of this space is to increase bike trails and improve streets and walkability. 

For this identity, I wanted to capture the fun, playful nature that Fayetteville has to offer. This space will be for kids, parents, students, etc. Therefore, making it accessible to those groups was my goal.The Ramble identity is about interconnectivity and community!